The blogging revolution is in such an advanced stage at this point and time that it has naturally become a norm for the business world. Reading interesting blogs and following bloggers plays a big part in social media. Your blog is open to the possibility of great exposure to the widest audience in a short amount of time. It takes one person to read it, then the next person and it starts the domino effect. This marketing move couldn’t be easier, cheaper, and faster.
What is actually a Blog?
A blog is shortening the expression "weblog".
According to Wiktionary, it is a website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order.
How many blogs are out there?
There are an estimated 345 million Tumbler blogs as of the middle of 2017.
There are many blogs that can be simply divided between personal and business blogs. Personal blogs are an excellent way to share your thoughts and opinions with the world, become visible, possibly famous. Many bloggers consider it a hobby. A business blog is a great channel to share a company's expertise, build additional web traffic, and connect with potential customers.
What are the business advantages and reasons for blogging?
- Benefit from two-way communication channel (get free feedback; more feedback = better customer service).
- Establish trust and strong relationships.
- Gain More Exposure for your business = Connect with both Existing and Potential Customers.
- Easy to use.
- Time Consumption is lesser than other communication methods.
- Drive More Lead to your Web Site. Some recent statistics show that businesses that blog get 55% more traffic.
- Stay up to date in this fast-paced professional environment.
Forbes published a very interesting article Why Your Company Blog Shouldn't Be About Your Company. What do you think?